It was a one-year, multi-million-dollar deal, 90% of which was invested in womens sports. ESPN+ is picking up the slack quite nicely. Two great traditions were brought together thanks to the upended sports calendar, College GameDay and the Masters. Sports are a great source of entertainment for many. This time, the most active group was those aged 25 to 34. Also, the UFC schedule increased with postponed cards added to the schedule. Consumer Products The ESPN brand reaches every continent with leading entities across television, radio, print, Internet, broadband, wireless, consumer products and event management. ESPN Digital is 30% larger based on unique users than the No. On top of that, we developed innovations and secured new agreements that will drive a successful future for ESPN and The Walt Disney Company. They are the industry-leading all-in-one digital sports platform, delivering a rich, personalized experience to tens of millions of fans every month. However, for the audience demographic the series is trying to attract, it is a significant off-putting factor. Through October, ESPN Digital had led the U.S. sports category for 32 consecutive months (and 77 of the last 79). ESPN Events owns and operates 35 events, highlighted by 18 college bowl games and 11 college basketball events. ESPN Audio is comprised of ESPN Radio, the countys largest sports radio network; ESPN Podcasts and ESPN Deportes Radio. Live womens sports events on ESPN networks amassed nearly, Most-viewed womens college basketball regular season since 2015-16, Most-viewed NCAA Womens Basketball Championship game (South Carolina/UConn) since 2004, Most-viewed NCAA Womens Gymnastics Championship (Oklahoma/Florida/Auburn/Utah) since 2011, Most-viewed NCAA Softball regular season since 2015, Most-viewed Womens Lacrosse game ever (UNC/Boston College), Most-viewed WNBA regular season since 2008, Most-viewed tennis telecast ever on ESPN (Serenas final match in U.S. Open), Most-viewed NCAA Softball Super Regionals game (Texas/Arkansas) for ESPN on record, Second most-viewed NCAA Division I Womens Volleyball Championship (Louisville vs. Texas) since 2018, Most-viewed regular season Womens Volleyball match (Louisville/Kentucky) for ESPN on record, Week 1 of the 2022 NFL season was ESPNs most-watched, Debut of the NFLs Monday night Wild Card in January 2022 was the most-watched Monday night NFL game during ESPNs. Heres how it looks for the other age groups: ESPNs target demographic are adults aged 18 to 49. ESPN has played a vital role in that dynamic since 1979, yet it has never been more important than today with a global pandemic, the stoppage of sports, a divisive political arena and the essential fight for racial justice. ET. The increase was 15% after the first two rounds. TIDES, or the Institute for Diversity and Ethics in Sports, did a similar study in 2021. Podcasting enables deeper rather than broader content, connecting closely with a specific audience. The NBA Finals were the most-watched in three years. ESPN Wide World of Sports The combined audience is the third-highest on record for night one of the draft, trailing 2021 (12.52M) and the anomalous 2020 edition that aired during an unprecedented drought of live sporting events . ESPN is averaging 1.44 million viewers through 12 games so far this season, up from the 2020-21 season's average of 1.2 million, according to Nielsen data relayed by ESPN Press Room. Texas Rangers and Atlanta Braves fans are most likely to identify as Republican at 38%; nearly half of Golden. Sunday NFL Countdown andMonday Night Countdown resumed albeit from a new home, a rooftop studio at ESPNs New York Seaport District studios. By adapting to the changing times, the network has managed to stay relevant. ESPN's presentation of Game 4 on Monday night averaged 1.04 million total viewers (peaking at 1.5 million) and 466,000 viewers in the 18-49 demographic, an increase of 14% and 16% over the . Most notable is Ally Financials ad buy with ESPN. Its corporate citizenship programs use power of sport to positively address societys needs through strategic community investments, cause marketing programs, collaboration with sports organizations and employee volunteerism, while also utilizing its diverse media assets. It accounted for 26.14% of all website visits. The six-game series averaged 12.4 million viewers, up 22% from last season. 2022 class included students from: Alabama State University, Florida A&M University, Hampton University, Howard University, North Carolina A&T State University and Xavier University. This influx of telecasts created a delicate scheduling jigsaw puzzle for the programming department to solve which required weekday afternoon contests for MLS, NBA and MLB. Industry publication DigiDay recently reported on the . . The audience peaked with 6,509,000 viewers at 10:30 p.m. It marks the opening of the NFL season (the weekend following Labor Day). Offices or production facilities include Amsterdam, Bangalore, Buenos Aires, Hong Kong, London, Melbourne, Melbourne, Mexico City, Mumbai, New York, So Paulo, Singapore, Sydney, Toronto and Bristol, Conn. ESPN Overseas In November, ESPN+ expanded its daily studio show programming and premium written content, as the exclusive home for the live and replay telecasts of four weekday ESPN Radio shows, a popular daily Spanish-language show (J. Octobers highly anticipated Lomachenko vs Lopez boxing match was ESPN+s most-streamed bout.Also. The first night of the WWE Draft led to Friday Night SmackDown attracting its second-largest audience of the year. Only 7% were current subscribers. 2 fantasy sports app. The Last Dance produced by ESPN Films, Netflix, and Mandalay Sports Media, in association with NBA Entertainment and Jump.23 was completed ahead of schedule to meet the publics appetite for fresh sports content and became a global phenomenon. 61 Fascinating Soccer Viewership Statistics You Need To Know In 2023, 8 UFC Viewership Statistics for Avid Sports Fans, 13 Cord Cutting Statistics That You Should Know in 2023, The Ultimate Collection of World Cup Stats and Records. Jessica Mendoza made history as the first woman to serve as a national game analyst for the Fall Classic on any platform; similarly, Doris Burke had done the same for the NBA Finals. on ESPN averaged an audience 21% larger than last seasons Wednesday night games in the quarter. averaged 523,000 viewers, a 29% increase vs. 2021. was up 23% for its best first quarter since 2018. to NBA Today, sports fans have many options. Is it more appealing to the younger generation or a more mature audience? The number of users on the platform is growing exponentially. ESPN Radio Network, podcasts and ESPN Deportes Radio. It was the most-watched match since the Bulldogs faced the Oklahoma Sooners in 2018. The sport is broadcast by ESPN in the US and . 1 for at least 29 straight and also 21 consecutive in prime time. To fill the void, ESPNs programming, production and remote operations departments mobilized quickly and innovated, delivering a mix of compelling news, commentary, access, opinion, analysis, incredible storytelling and even some unique events. Delivered its most-watched January since 2017. Throughout the year, ESPN successfully reached sports fans in record numbers and expanded its reach through a multi-platform ecosystem across linear, streaming, digital and social outlets. The Undefeated ESPNs multiplatform content initiative exploring the intersections of sports, race and culture contributed substantially to the national conversation around social justice. Gender Demographics; Age Demographics; Ethnicity Demographics; . During 2022, ESPN+ showcased its most-viewed event, most-streams in one day and three most-viewed original series ever. ESPN presented content and experiences that explore stories at the intersection of women, sports, culture and the fight for equality. James Pitaro, Chairman, ESPN and Sports Content. ), storytelling (, ) and compelling personalities. Audience composition can reveal a site's current market share across various audiences. (Source: Adobe Analytics). In 1999, ESPN added a facility in Charlotte, N.C., which totals 38,000 square feet with two studios. This year included ESPNs most-watched Mens Semifinals telecast on record (Tiafoe/Alcaraz) with 2.96 million viewers and the third most-watched Mens Final on record (2.2 million viewers, up +3% from 2021). ESPNs primary social media accounts (ESPN and, ESPN accounts across Twitter, Facebook, and Instagram generated 3.9 billion social actions (Jan Nov), up +70% vs. 2019. One riveting highlight was a roundtable discussion about racism with college players and Kirk Herbstreits emotional response. . With the new deal, every SEC football and mens basketball game will now be carried on an ESPN network, solidifying ESPN as the exclusive rights holder of the SEC through 2033-34. Below are some statistics on the demography of ESPNs loyal viewers. Doug Kezirian named ESPN sports betting insider. ESPN Radio,which launched January 1, 1992, provides 9,000 hours of talk and event content annually, reaching 32 million listeners a week on 500 stations nationwide. Knowing these things can help you keep up with trends. On Friday nights, there were Disney movies with a sports theme. The Walt Disney Company launched ESPN+ on April 12, 2018. For programmatic advertisers, it's critical to drill down into specific audience segments in order to maximize ad performance. Many of its audiences are from the younger demographic. Hearst holds a 20 percent interest. ESPN Digital, by far the worlds leading sports digital platform with a reach 38% larger than No. This includes TVs most-watched bout since January 2019 with Terrance Crawfords TKO over Kell Brook in November. Coverage of the American Athletic Conference debuted and agreements were struck with the Patriot League and the Southland Conference, increasing the number of college conferences on the service to more than 20 Big 12, AAC, America East, ASUN, Atlantic 10, Big South, Conference USA, ECAC Hockey, Horizon, The Ivy League, Metro Atlantic, Mid-American, Missouri Valley, NEC, Ohio Valley, Patriot, Southern, Southland, Summit, Sun Belt, WAC and more. Lastly, the 18 to 29-year-olds had a respondent share of 35.71%. Here are some interesting facts about the networks viewership in the past few years: American football reigns supreme among all popular US sports. All this was accomplished while creating safe working conditions for those production personnel who needed to be on site. Following TLD, Sunday nights remained a showcase of storytelling with 30 for 30 Films and E60 specials about Alex Smith, Bruce Lee, Lance Armstrong and Roy Halladay. The most common ethnicity at ESPN is White (61%). Van Pelt injects his signature wit and unassuming disposition, which resonates with viewers aged 18 to 49. In 2023, it has an average viewership of 903,000 so far. Next were the 50 to 64-year-olds, 41.29% of whom watched the sports network. The 3.9 billion is also best among sports publishers this year. We can breathe a sigh of relief there are more years of high-quality sports entertainment to look forward to. ESPN Headquarters in Bristol, Conn., is home to one of the worlds largest and most technologically advanced TV production facilities. These days, my main areas are tennis, UFC, boxing, network-wide ratings (by month/quarter/year), and corporate communications documents, including fact sheets, chronologies, lists and nearly 35 of the Year in Review press releases. Table of Contents. Individual giving was up 909% and individual donors up 694%, compared to 2021. As per CNBC, people in the know say the threshold is 50 million households. Deion Sanders' Colorado Buffaloes draw impressive spring game audience for ESPN. These ESPN viewership statistics will add more insights. From. ESPN beat its closest competitor by 74%. . World Championship most-watched season ever on U.S. television with an average of 2 million viewers across ESPN platforms. People have been rushing home for years, hoping not to miss hearing it. 3 Followers Founder, CEO of World's Greatest. I joined merely to help with the upcoming Americas Cup in Australia. When ESPN devoted an evening of programming on June 24 to exploring the multi-faceted issues of racism and social justice in sports, its one-hour Time for Change: We Wont be Defeated served as the centerpiece. ESPN generated over 20 billion views on YouTube, reaching over 300M unique viewers monthly. In 2020 a year unlike any other where virtually the entire world of sports came to a standstill for months ESPN relied on its four business priorities and its company values in best serving sports fans through linear, digital and streaming offerings, led by ESPN+ which more than tripled its subscriber count to 11.5 million. The ESPYS also adapted for the times with a virtual ceremony co-hosted by athletes Sue Bird, Megan Rapinoe and Russell Wilson that raised nearly $4 million for the V Foundation. The following post is an example to be used for my students in the Marketing and Branding in the Digital Age module. The largest age group of visitors are 25 - 34 year olds (Desktop). April: Chris Canty and Chris Carlin debuted new, national. It utilized 19 satellite trucks 15 in the U.S. and four overseas (France, Spain, Greece and Israel) remote productions kits with 39 other players and access to 17 team war rooms, as well. over 60 Last updated 10/1/16 It is a relatively new show, but is quickly becoming one of ESPNs headliners. However, soccer is still the favorite sport globally, with a fan base of 3.5 billion. She graduated from Penn State University and is based in New York City. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods. May the countrys first live event since Mid-March, UFC 249: Ferguson vs. Gaethje, the first of three UFC events that took place in Jacksonville, Fla., with no fans in attendance. ET to noon, 31% higher than the time slot had performed year to date. in three languages Spanish, Portuguese, and English. At Walt Disney World in Orlando, the ESPN Wide World of Sports Complex is a leading multi-sport venue for amateur and pro sports, hosting 100 events yearly, several of which are presented on ESPN platforms. It signals the coming of sports updates, exciting plays, funny moments, and more. Things are looking up now for ESPN+, but it wasnt this popular initially. The respondents were between 18 and 64 years old. It increased by 11% from the previous year. 2 sports network in the U.S. in 2020. Follow More from Medium Aleid ter Weel in Better Advice 10 Things To Do In The Evening Instead. Their number swelled quarter after quarter. It shattered ESPN audience records for documentaries and won a Primetime Emmy Award for Outstanding Documentary or Non-Fiction Series. The September 21 Megacast on the 50th anniversary of the first MNF game featured the first home game for the Las Vegas Raiders, hosting the New Orleans Saints. Through its affiliated networks and businesses, ESPN reaches sports fans around the world vi. was named ESPNs eighth president in March 2018 and named Chairman, ESPN in February 2023. It included a simulcast on ABC, the first MNF game on ABC since 2005 and first of three in the 2020 campaign. ESPN employees are most likely to be members of the democratic party. ESPN Stories is an engaging, tap-through vertical video experience that highlights daily content across the sports world with an injection of personality, authenticity and fun. How else were the hours filled? The PFL finished the 2022 season with viewership increases on ESPN and ESPN2, up 13% vs. 2021. Average monthly ESPN digital users: 161.6 million unique users Last updated January 2021 Percentage of ESPN digital users that access it via mobile devices: 70% Last updated 2/6/18 Average number of people in the US that ESPN reaches: 208 million Last updated 12/14/17 How many countries does ESPN reach? The average engagement per ESPN's is 378 with 69 reactions and 309.5 comments. Ive worked on almost every sport, plus answered viewer calls and letters (people used to write! Marketing was honored in October when for the first time, ESPN swept Gold, Silver and Bronze in the Sports, Media and Entertainment category at the Ogilvy Awards, given by the Advertising Research Foundation for 2020 ad campaigns that exemplify the power of research and insights that drive successful marketing campaigns. Best Super Bowl week audience in six years; up 54% from 2021 and 34% from 2020. For the younger subset (18 to 34), men are up 64% and women by a whopping 83%. 33% of ESPN employees are women, while 67% are men.